Nice to meet you.
Welcome to my portfolio.
I'm a design generalist with 10+ years of experience making functional and beautiful digital products that benefit users and businesses.
I worked at Omnisend, an e-commerce marketing platform, from 2017 to late 2022, where I redefined the brand and product experience from scratch. Over the years there I’ve utilized a wide range of skills including product design, design systems, user research, branding and some management. Before that, I designed mobile apps at a Finnish company for clients in the Nordics and Europe.
Senior product designer
Wix, a no-code website builder, lacked a robust SMS communication solution, so they asked Omnisend to collaborate. We built an app for Wix users to automate booking notifications and send marketing messages via email and SMS. My role involved user research, ideation, prototyping, final designs, and ongoing improvements. I collaborated closely with product management, developers, multiple product teams, marketing and the Wix team.
Senior product designer
I introduced and developed Omnisend's design system, collaborating closely with management and developers. As the sole designer, I handled research, guidelines, and design assets. In the following years, I refined the system with fellow designers and coordinated component redesigns. I also helped to align the system with Omnisend's new branding, overseeing audits, typography, color schemes, and UI updates. Working on design systems has been a rewarding experience in my career.
Senior product designer
Omnisend decided to launch the Partner Portal—an online platform for its partners. In over a year, our small and agile team built this new platform from scratch and continuously iterated to find better ways to support partners. I was responsible for user research, ideation, prototyping, final designs, and ongoing improvements.
Lead designer
One of my first big projects at Omnisend. Working with the CEO and Head of Marketing, I redesigned the Omnisend website. Additionally, I redefined the brand's color palette and typography. This laid a solid foundation for Omnisend’s new brand identity, which had evolved slightly over the years and finally saw a major redesign in 2022.
Lead designer
In short, meaningful work.
What I'm truly seeking is an opportunity to level up— joining a team where I can continue to grow. I'm looking for a team that isn't bound by predefined scopes but is guided by goals and purpose. I'm seeking a team that welcomes new ideas and prioritizes quality. Most importantly, I'm looking for a team that values trust and mutual support.
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